Cookie Policy
Last updated: 18 April 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They let the site remember your actions and preferences, measure usage, and (for some) show personalised advertising. Similar technologies include localStorage, pixels and SDKs — for simplicity we call them all "cookies" on this page.
2. Our legal basis
Under the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, we must obtain your prior consent for any non-essential cookie. Essential cookies do not require consent. We use a cookie banner with explicit "Accept all" and "Reject" options. Until you accept, all advertising and analytics storage is denied via Google's Consent Mode v2 framework.
3. Cookies we use
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| midspests_consent_v1 | midspests.co.uk | Stores your cookie consent choice (granted/denied) | 12 months (localStorage) |
| sb-* | Supabase (our backend) | Maintains session for admin / authenticated users | Session |
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| __gads, __gpi, IDE, NID | Google AdSense / DoubleClick | Ad delivery, frequency capping, personalisation, fraud prevention | Up to 13 months |
| _gcl_* | Conversion linking | 90 days |
Full Google AdSense cookie list: business.safety.google/adscookies
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 (if enabled) | Distinguish visitors, measure traffic | Up to 13 months |
4. Google Consent Mode v2
We implement Google's Consent Mode v2. Until you give consent, the following signals are set to denied: ad_storage, ad_user_data, ad_personalization, analytics_storage. Google may still receive "pings" without identifiers to model conversion data — no personal data is stored on your device during this state.
5. Manage your preferences
You can change your choice at any time. Clicking the button below will clear your saved preference and re-show the consent banner.
You can also block or delete cookies in your browser settings — see aboutcookies.org for instructions per browser. Note that blocking essential cookies may break parts of the site.
6. More information
See our Privacy Policy for how we handle personal data, your UK GDPR rights, and how to contact us.